Maternal Store Jogja is a sustainable fashion brand that empowers women and promotes environmental sustainability. The brand was founded in 2016 by a group of women in Yogyakarta, Indonesia, who wanted to provide a platform for local artisans to showcase their skills and sell their products. Maternal Store Jogja focuses on creating high-quality, handmade clothing and accessories using traditional Indonesian techniques.
The Importance of Sustainable Fashion
Sustainable fashion is becoming increasingly important in today’s world, as the fashion industry is one of the largest polluters in the world. The industry is responsible for about 10% of global carbon emissions and consumes massive amounts of water. Fast fashion, in particular, has been criticized for its negative impact on the environment, as it encourages the production of large quantities of cheap clothing that is often discarded after only a few wears.
Maternal Store Jogja is committed to promoting sustainable fashion by creating clothing and accessories that are made to last. The brand uses natural, locally-sourced materials such as cotton and silk, which are biodegradable and do not release harmful chemicals into the environment. The brand also uses traditional Indonesian techniques such as batik and hand weaving, which require less energy and produce less waste than modern manufacturing methods.
Empowering Women through Fashion
Maternal Store Jogja is also committed to empowering women by providing them with opportunities to earn a living and develop their skills. The brand works with local artisans, many of whom are women, to create its products. This provides a source of income for these artisans and helps to preserve traditional Indonesian techniques that have been passed down through generations.
The brand also provides training and support for its artisans, helping them to develop their skills and improve their products. This not only benefits the artisans themselves but also helps to promote the sustainability of the fashion industry by ensuring that traditional techniques are passed on to future generations.
Case Study: The Impact of Maternal Store Jogja
One example of the impact of Maternal Store Jogja is the story of Nuraini, a batik artisan who has been working with the brand since 2016. Before working with Maternal Store Jogja, Nuraini struggled to make a living from her batik work. She often had to sell her batik products to middlemen who paid her very little for her work.
However, since working with Maternal Store Jogja, Nuraini’s life has changed significantly. She now has a steady source of income and is able to support her family. She has also been able to improve her batik skills and develop new products, such as scarves and bags, which she sells through Maternal Store Jogja.
“Working with Maternal Store Jogja has given me the opportunity to improve my skills and earn a decent income,” Nuraini says. “I am proud to be a part of this brand, which is not only promoting sustainable fashion but also empowering women.”
Conclusion
Maternal Store Jogja is an inspiring example of a sustainable fashion brand that is empowering women and promoting environmental sustainability. By creating high-quality, handmade clothing and accessories using traditional Indonesian techniques, the brand is helping to preserve these techniques and provide a source of income for local artisans.
The brand’s commitment to sustainability and empowerment has had a significant impact on the lives of its artisans, as well as on the environment. By supporting brands like Maternal Store Jogja, we can all play a part in promoting sustainable fashion and empowering women.